Austin Sports and Social Club
Logo design and league apparel designs
Logo design and league apparel designs
Graphics for Austin Texas based social sports league.
This logo is the main brand identity. It represents a tongue in cheek representation of the classic Texas Longhorn. The goal was to create a highly visible logo that showed off the fun and off-beat nature of the league. Marc (the league founder and president) and I agreed early in the design and concept that we didn't want to take the project too seriously, instead striving for something that could be enjoyed by a wild and diverse group of participants.
This logo is the main brand identity. It represents a tongue in cheek representation of the classic Texas Longhorn. The goal was to create a highly visible logo that showed off the fun and off-beat nature of the league. Marc (the league founder and president) and I agreed early in the design and concept that we didn't want to take the project too seriously, instead striving for something that could be enjoyed by a wild and diverse group of participants.
The league provides all participants with a t-shirt that serves as a team uniform and also provides a little measure of guerilla marketing for the leagues. The apparel designs attempt to be fun, sporty and a little edgy. The tees come in a variety of colors so the color scheme is kept simple to avoid conflicts. Usually the final product is a one color black or white print.
